Twentieth-Century Design

by Jonathan M. Woodham

Book Overview

The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world's foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing...

• Format: Paperback
• Language: English
• ISBN: 0192842048
• ISBN13: 9780192842046
• Release Date: May 1997
• Publisher: Oxford University Press, USA
• Length: 288 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.7" x 6.8" x 9.4"

Customer Reviews

"New" design history

Since Hesketts "Industrial Design" from 1990, this is the best comprehensive introduction to the "new" Design History view on the parallel histories of design developments in this century.It takes a relatively non-heroic attitude towards celebrated designers and design classics while trying to locate the meaning of design products in mass culture, lifestyles, corporations and consumption spheres instead of the designers "creative mind.