The Natural Step for Business: Wealth, Ecology & the Evolutionary Corporation

by Brian Nattrass and Mary Altomare

Book Overview

Corporations have customarily viewed environmentalism as a threat to the bottom line. But savvy corporate executives have regarded the sustainability imperative as an opportunity to gain competitive... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0865713847
• ISBN13: 9780865713840
• Release Date: January 1999
• Publisher: New Society Publishers
• Length: 240 Pages
• Weight: 0.90 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"

Customer Reviews

Companies on the right road.

Exceptional book describing the background of the Natural Step process but more importantly provides evidence that companies who embrace sustainabilty in every aspect will be well rewarded for their efforts. Well done with loads of detail.

An excellent applied reference on The Natural Step

The authors provide a real service with this book. So far much of the published work on The Natural Step framework has remained conceptual, without a lot of practical examples of the model in practice. The case examples of IKEA, Collins Pine, and Interface provide valuable references for organizational managers and consultants who are working to build more sustainable organizations. I highly recommend this book.

The Natural Step in action - great practical case-studies!

This is a terrifc book in that it not only lucidly explains the framework of the Natural Step but also gives some excellent practical examples of major corporations starting down the path towards sustainability. This will give them a great competitive edge. With examples like the Natural Step model being applied by the likes of IKEA and Interface one can remain optimistic in the face of the torrent of negatives about the degenerating nature of the world environment. I hope that this book will encourgae others to look nto what the Natural Step has to offer..