Basic Marketing: A Marketing Strategy Planning Approach

by William D. Perreault Jr., E. Jerome McCarthy, Joseph P. Cannon

Book Overview

Basic Marketing 16e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073529958
• ISBN13: 9780073529950
• Release Date: October 2010
• Publisher: Irwin/McGraw-Hill
• Length: 746 Pages
• Weight: 4.20 lbs.
• Dimensions: 1.1" x 8.7" x 11.0"