The Economics of Electronic Commerce

by Andrew B. Whinston

No Synopsis Available.

• Format: Textbook Binding
• Language: English
• ISBN: 1578700140
• Release Date: July 1997
• Publisher: New Riders Pub
• Length: 656 Pages
• Weight: 2.85 lbs.
• Dimensions: 9.8" x 1.5" x 7.8"

Customer Reviews

Excellent book. Very well written

I like the Authors' ability to handle the economic implications of digital versus physical products.I recommend this book to any one who is interested in the Digital Economy. A must read for Internet Consultants!!!

Good overview of the business economics of e-commerce

The book provides some new insights and useful models for both the student and the business person. A little superficial in some of the most exciting areas like virtual processes (process re-engineering based on electronic tools and enablers). Nonetheless, some good solid basics are to be found.

Must have book for those opening a virtual storefront!

This is perhaps the best-of-breed book on e-commerce and the virtual marketplace. From begining to end, Choi, Stahl, and Whinston do a superb job of explaining what e-commerce is, isn't, and might be. Covers everything from Commerce to payment systems and security. Provides a lot to think about when considering whether or not to enter into Internet commerce or merely host a Web site offering product & service information about your company. Two shift keys up awarded to this book.