Strategic Management of Technology and Innovation

by Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright

Book Overview

The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073381543
• ISBN13: 9780073381541
• Release Date: July 2008
• Publisher: McGraw-Hill Education
• Length: 1280 Pages
• Weight: 5.60 lbs.
• Dimensions: 1.8" x 10.3" x 8.0"

Customer Reviews

Strtegic Management of Technology and Innovation

Great thinking, analysis and case studies. Very suitable for people working in medium to large corporations.

Just what I needed

Just what I needed for my class and it was a lot cheaper buying through you.

Good

This is a textbook for my class. The information is chock full of case studies. The studies are written in a way that they are understandable and easy to follow, more of a story rather than a lecture. This is not a book that you read from cover to cover, but would instead refer to for a specific instance. It is dense and heavy but all told it is very acceptable as a text.

Strategic Management of Technology and Innovation

This book includes many good papers and many hi-tech business cases associated with technology and innovation management. Some of them are a little old but still useful to understand strategic management. If you have learned general management and marketing and want to get a view of the management of technology and innovation, this is worthwhile reading.

a useful collection of case studies and key papers

This book offers a large number of case studies from the areas of research and technology development in various industries. It covers most the important concepts of technology management such as "core competencies". It follows the traditional model employed in business schools: learning from others' experiences by means of case studies. Particularly relevant are the sections on "heavyweight teams".