Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac)

by Justin G. Longenecker, Carlos W. Moore, J. William Petty II

Book Overview

Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324226128
• Release Date: January 2005
• Publisher: South-Western College Pub
• Length: 656 Pages
• Weight: 3.55 lbs.
• Dimensions: 11.0" x 1.0" x 8.8"

Customer Reviews

Very good resources

I am going to give this book a solid 4 stars. Tremendous resources that were very useful. Very easy to read and understand. I recommend.

Great information for someone wanting to start a business

This book gives you the truth. If you ever wanted to start any business, read this book carefully. The topics are informative and give great business fundamentals and a foundation of what to expect. I would say it is like a MBA crash course.

Good Product

Great shape, quick shipping. Too expensive, but that is what this product normally runs unfortuantly. Overall good experience

Book for online course

I am using this book for a online college curse and the book it's great! It provide many tools like the textbook's website to help you to understand the material and exams online. In general, I like the little cases that are update and motivate you to keep reading. If this book by itself can help you to develop you own Small Business, it worth.

Good cases, nice layout but slanted towards SBM positively.

The cases are very good & a nice change of pace from the usual dry textbook reading. The color layout helps direct the reader towards points of interest and it is broken up into sections that are extremely readable. There is a definite slant toward the positive side of Small Business entrepreneuralship-not much is mentioned on the negative aspects.