Researching Audiences: A Practical Guide to Methods in Media Audience Analysis

by Stephen Kline, Kim Christian Schrøder, Kristen Drotner

Book Overview

How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behavior? Researching Audiences is a practical hands-on guide to the main types of empirical...

• Format: Paperback
• Language: English
• ISBN: 0340762748
• ISBN13: 9780340762745
• Release Date: June 2003
• Publisher: A&c Black 3pl
• Length: 256 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.0" x 6.2" x 9.3"