Real Estate Rainmaker Guide to Online Marketing

by Dan Gooder Richard

Learn the new rules of real estate marketing

Old rule: Your website is all about you.
New rule: Your website is all about the customer.

Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.

Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.

These are just...

• Format: Hardcover
• Language: English
• ISBN: 0471472239
• ISBN13: 9780471472230
• Release Date: March 2004
• Publisher: Wiley
• Length: 310 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.2" x 6.3" x 9.2"

Customer Reviews

This Is A Must-Read!

This is the best book I've ever read on the subject of online marketing. One section alone, '75 Ways to Promote Your Site', is worth far more than the price of the book. When you factor in all the other practical advice, it's a must-read for any REALTOR® who is serious about making money on the Web.

Not Just for Realtors!

WOW! I am so energized after reading Dan Gooder Richard's book, REAL ESTATE RAINMAKER GUIDE TO ONLINE MARKETING! I'm not in Real Estate but in Retail with a store front as well as a website. I plan to use Richard's book as my bible for online maketing. Just wait. My website will be topnotch!!

Real Estate Online Marketing Made Simple

For once Dan Gooder Richard has boiled the complex world of real estate online marketing down to simple strategies novices and experts alike can put to use. This book is easy to understand and best of all it's practical. I would highly recommend this book to all levels of agents and brokers who would like to boost their online marketing efforts.

Wow, e-marketing made easy!!!!

I truly enjoyed this book. It is a simple yet powerful guide to real estate e-marketing that really works. Dan Gooder Richard is in the trenches reporting on real life examples and telling what works and what doesn't. I use this book as a reference and a step-by-step guide. Get the book and get started maximizing your online business.

Fantastic

Any agent, new or old, can use this one. I was actually looking for info to help me with my mortgage business - and this one delivered. It is for R.E. agents (actually Realtors), but alot of it could be used for almost any internet business. Teaches you how to make the center of your business your webpage. Without getting into too much detail, this book covers topics such as: Why not to use your name as your domain name, how to use multiple domains, driving traffice to your website, capturing e-leads, follow up, turning leads into customers for life, email marketing, building an email database, using virtual assistants and more. In depth. This is the type of book I have been waiting for (and again, I'm in the mortage business - not a real estate agent!)