Principles of Advertising and IMC

by Tom Duncan

Book Overview

Explains the principles and practices of advertising, and the other marketing communication functions within a context with a planning process. This text presents the ways companies communicate with... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072956151
• ISBN13: 9780072956153
• Release Date: January 2004
• Publisher: McGraw-Hill Companies
• Length: 774 Pages
• Weight: 4.40 lbs.

Customer Reviews

Advertising Book

The customer service for this seller was great! Although this book is bit longer than other versions of this same book, the contents are the same and that is really what matters.