Marketing (2008 Expanded Ed)(Custom) 14th

by William M. Pride and O.C. Ferrell

Book Overview

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0618952527
• ISBN13: 9780618952526
• Release Date: January 2008
• Publisher: Houghton Mifflin
• Length: 629 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.1" x 8.3" x 10.6"

Customer Reviews

Easy to Read

As far as text books go, this was an easy read. Well put together and easy to understand concepts.

super

It was in excellent condition as they said.And delivery was faster than i thought(3 days).Thanks...

Concept of Marketing

I used this textbook last semester in my first marketing class. I didn't know much about marketing.This book explains very clearly what marketing is, and gave examples of companies that are using the marketing concept, and how it affects customers.The Book also presents ways that you, the consumer can tell weather or not a company is using the marketing concept in order to satisy your needs.