Marketing Mistakes

by Robert F. Hartley

Book Overview

A new edition of the popular marketing book, incorporating many new case studies. Presented here are some of the most notable marketing mistakes in history, with insightful discussion of why they failed. Most of the examples are recent, but some classic cases have been retained. A variety of industries are represented, and marketing failures are compared with successes within each industry. Informative, entertaining, and packed with hard-won knowledge...

• Format: Hardcover
• Language: English
• ISBN: 0471616656
• ISBN13: 9780471616658
• Release Date: January 1989
• Publisher: Wiley
• Length: 278 Pages
• Weight: 0.90 lbs.

Customer Reviews

Very satisfied

Product arrived promptly and condition was as described. I would buy from this seller again.

Great purchase

I bought a used book and it was in great condition!! Thank you so much!!! It was just what I needed!!

Marketing Mistakes and Successes

This book is a great read. Very interesting articles about different famous companies. I recommend it even if you're not a student.

Engaging and helpful

I am an undergrad. student and am not too familiar with the business concepts, but this book is engaging even if I am not fully educated with business terminologies. The cases mentioned, as well as the analysis is definitely helpful because it is one way to understand these real-life companies, such as how Carly Fiorina came to H-P and was later ousted; the competition between Toy-R-Us and Walmart are all worth reading over. I highly recommend it for anyone interested in business.

Excellent short case studies

I needed to get for classes but this book would also make easy reading for the businessperson. What better way to learn than from other's mistakes. Even large corporations are not exempt from big blunders. Also reviews cases of great company turn arounds. Highly recommend