Marketing

by Bruce J. Walker, Michael J. Etzel, William J. Stanton

Book Overview

Etzel, Walker, Stanton's Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part...

• Format: Hardcover
• Language: English
• ISBN: 0071214550
• ISBN13: 9780071214551
• Release Date: January 2003
• Publisher: McGraw-Hill Companies
• Length: 650 Pages

Customer Reviews

Great for basic marketing

I needed this book for my Marketing class and it's been a great tool so far.

Very pleased!

I saved so much money on this book! The delivery was fast--just like you promised! Thanks.

Not bad reading

I got this book for my Marketing 101 class and is not that bad. It used real like cases of all sorts of companies to explain the concepts outlined in the book. I personally am not a fan of reading, especially for school, but this book is pretty good. The only reason it doesn't get 5 stars is because I HAD TO buy it.

Its a very good book with power to let me understand

It has very good chapters. Cases are related to real life with topics about actual companies and their marketing strategies.This book contains the best knowledge for a biggener