Introduction to Rhetorical Communication

by James C. McCroskey

Book Overview

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.

This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

• Format: Paperback
• Language: English
• ISBN: 0205453511
• ISBN13: 9780205453511
• Release Date: June 2005
• Publisher: Routledge
• Length: 352 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 5.9" x 8.4"