Exploring Marketing Research

by William G. Zikmund and Barry J. Babin

Book Overview

EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324320884
• ISBN13: 9780324320886
• Release Date: August 2006
• Publisher: Thomson South-Western
• Length: 698 Pages
• Weight: 3.85 lbs.
• Dimensions: 1.2" x 8.7" x 10.9"

Customer Reviews

Very fast shipping!

I am very satisfied with my book. Very good condition, and the customer service provided by the seller was great. She answered all my e-mails promptly, and the shipping was fast. Thanks!

MBA textbook

I used this textbook for an MBA Marketing Research class. Very useful complementary textbook.

Excellent General Marketing Research Text

I am an MBA/Graduate Marketing Research adjunct professor at Lindenwood University in St. Louis, MO and I am currently using this text for my class. The students find it very accessible, even for non-researchers, and easy to read. I find that it flows very well and makes good use of real-world examples. The only criticism is that there could be even more real-world cases and examples and some interactive projects that could better allow students to have a more hands-on learning experience. This text is very good overall, but I am needing to supplement the class with some outside real-world projects.