Dictionary of Marketing Terms

by Jane Hunter Imber, Betsy-Ann Toffler, Jane Imber

Book Overview

Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0812017838
• ISBN13: 9780812017830
• Release Date: January 1994
• Publisher: Barron's Educational Series
• Length: 579 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.1" x 4.2" x 7.0"

Customer Reviews

great product

As a marketing professor I'm going to require majors/minors to buy and keep it. It has an abundance of advertising and marketing terminology and it's a very compact book.

Really Useful Tool Book

It is a very useful tool book, for a marketing professional, a business student, or anyone who is interesting in marketing. Almost every term can be found in this book, and has a clear, simple and sufficient explaination.

Concise Reference for Managers and Marketers

This is a handy desk reference for marketing folks and the people who work with them. And a great value. Definitions are concise and well-written (but the trade-off is they are sometimes incomplete). Good coverage of trade terms (but marketing academics and researchers might want to look elsewhere).