Designing with Type, 5th Edition: The Essential Guide to Typography

by James Craig and William Bevington

Book Overview

A Basic Course in Typography Featuring an Online Resource The indispensable classic, fully updated and integrated with a dedicated website "An excellent and useful introduction to the subject."-Milton... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0823014134
• ISBN13: 9780823014132
• Release Date: May 2006
• Publisher: Watson-Guptill
• Length: 176 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.5" x 8.5" x 10.9"

Customer Reviews

Got the Wrong Edition for my Class

The image switches between 3 different versions so when I ordered, it was the correct edition of "5", but when it arrived, it was the 3rd edition. I was already behind for class so I just had to order on Amazon instead and it was a big hassle. Book itself was in acceptable condition, but I now have a book I can't use.

New Fifth Edition is Even Better

This is the new fifth edition of this classic book on typography that first began in 1971. Since then it has become a standard of the industry. It's real strength is how it describes fonts from the standpoint of conveying feeling, readability, aspects of fonts that you wouldn't normally think about. Type is an important part of graphics art. It is likely that in most projects type is what covers most of the page. Through the use of the proper type face, size, and special effects type can be used to assist in the conveyance of information which is what graphics art is all about. This book has been around for some thirty-five years. It is the standard text in design schools around the world. For this fifth edition it has been redesigned, printed in full color and had much new material added without omitting features that have made the book such a valuable tool.

A concise, well thought out and easily understood typography text book

As a professor teaching typography to beginning graphic design students,I find this book well organized and covering all the important aspects of designing with type. This book,if properly used, will give the student of type design a head start on understanding the page layout applications when they start working on the computer. I applaud James Craig for all the thought and organization that he put into this book. For all of you interested in type and type design, rush to buy this book.

A solid introduction

Designing With Type is an excellent introduction to the art of typography. Any student of graphic design should have this book in his/her library. The book is spiral bound which makes it easy to lay flat and examine the many examples of typefaces given. One of the most valuable aspects of the book is how it takes 5 classic typefaces (Garamond, Baskerville, Bodoni, Century Expanded and Helvetica) and gives examples of each typeface in a large range of point sizes and leadings. Typography owes as much to visual measurement as it does to mechanical measurement. The reader is shown first hand what how the interplay between point size, leading and line length work to make a text readable (or not readable!). The reader cannot help but come away from reading this book having a firm foundation in typographic skills on which to build their own design abilities.

A must for ALL who really want to understand typography

Many people think they understand type because they can make a page look pretty good with Word or Quark. Until you read Mr. Craig's book-- Designing With Type, you don't know what you're missing. You'll learn all the fundamentals and will be hooked on creating great type before long. Definitely a keeper!