Converging Media: A New Introduction to Mass Communication

by Shawn McIntosh and John V. Pavlik

Book Overview

From reading newspapers on smartphones to calling friends on the computer, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Fourth Edition, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed. Rather than discussing each media industry in isolation, authors...

• Format: Paperback
• Language: English
• ISBN: 019934230X
• ISBN13: 9780199342303
• Release Date: January 2014
• Publisher: Oxford University Press, USA
• Length: 480 Pages
• Weight: 2.35 lbs.
• Dimensions: 0.8" x 10.9" x 8.5"