There's No Business That's Not Show Business: Marketing in an Experience Culture

by Карен Вроцос, Бернд Шмитт, Bernd H. Schmitt, et al.

There's No Business that's Not Show Business shows how smart companies can use creativity, humor, and play to reach out and engage customers through a new kind of experience. Authors Bernd H. Schmitt,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130471194
• ISBN13: 9780130471192
• Release Date: January 2003
• Publisher: FT Press
• Length: 320 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.7" x 6.3" x 9.3"

Customer Reviews

Recommended Read

I thought "Show Biz" was thoroughly entertaining--and highly pertinent given today's media circus around everything from the California gubernatorial election to today's leading companies. I read Bernd Schmitt's previous books in my MBA marketing classes and find still his approach useful in aligning my marketing team around the customer experience. This book clearly showed me how entertainment is becoming part of the marketing mix, and energized me to use show business to increase my reach and relevancy with customers. I highly recommend it.

The Show and The Business

This book is clever and entertaining. It's anecdotal and moves quickly, but packs a lot of punch. It covers a broad span of businesses and illustrates just how this new type of "Show" business is fundamentally changing marketing all over the world. The authors make a strong case for this type of marketing with their commentary on today's consumer/business culture. I think this book would be edifying for industry insiders and anyone at all interested in today's marketing world. The book itself has a "show biz" appeal to it, but it backs up the "show" by getting down to business. I recommend There's No Business That's Not Show Business for anyone concerned with cutting edge marketing or branding issues today.