Advanced Marketing Strategy: Phenomena, Analysis, and Decisions

by Glen L. Urban and Steven H. Star

This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0138519404
• ISBN13: 9780138519407
• Release Date: October 1990
• Publisher: Prentice Hall
• Length: 563 Pages
• Weight: 2.75 lbs.
• Dimensions: 1.1" x 8.3" x 10.3"

Customer Reviews

Useful textbooks for marketing intermediates

It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. This book can slove a specific marketing problem in a problem solving manner.