30-Second Politics: Political Advertising in the Eighties

by Montague Kern

Book Overview

Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination of political advertising in the eighties. . . . Any professional interested in political advertising would profit from reading this book. It also would be useful to an undergraduate class on political communication or advertising.
Journal of Communication

Kern's work joins a spate of...

• Format: Paperback
• Language: English
• ISBN: 0275931951
• ISBN13: 9780275931957
• Release Date: July 1989
• Publisher: Praeger
• Length: 255 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 6.0" x 8.8"