Clear Vision: The Story of Clear Channel Communications

If you are someone who is mildly interested in the radio business, CLEAR VISION is the book to read. If you've never worked in radio nor have an appreciation of the business, you're likely to get stuck in the mud debating media consolidation and miss the lessons Reed Bunzel reports about Clear Channel Communications. Even former CCC employees who work elsewhere in the media will likely comprehend the pioneering nature of Bunzel's narrative. Finally, if you have an ax to grind or you've not worked in radio, television, newspapers, outdoor media, etc., you may be pleasantly surprised. Clearly, radio is a business. Even major radio groups like Westinghouse Broadcasting and others have come and gone through tumultuous changes. Good news is that radio is thriving today and will survive. And, the people employed by CCC may still be the greatest assets of the company. Undeniably, this well-researched book looks as much into the future of radio as it sheds light on the behind-the-scenes contributions that CCC has made in the past.