by Bill Gibson
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The cover of the book deceives the reader and doesn't do the book justice - but once you crease the spine you'll keep it as a timeless reference guide.
This was the shot in the arm that I needed to get my business into gear - I give it a 4/5 because it's not quite as good as Bill's audio publications from Nightingale Conant, but definatley in my "must read" list for my coaching clients.