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Stock image - cover art may vary
| Format: |
Hardcover |
| ISBN: |
0823077047 |
| ISBN-13: |
9780823077045 |
| Publisher: |
Billboard Books |
| Release Date: |
May, 1998 |
| Length: |
688 Pages |
| Weight: |
Unavailable |
| Dimensions: |
9.56 X 6.4 X 1.91 inches |
| Language: |
English |
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Broad in scope and rich in detail, This Business of Television is an invaluable sourcebook for producers, writers, broadcasters, network executives, and other television professionals. The essential reference for anyone working in the television or video industries, it is a comprehensive guide to the inner workings of the business, examining how te... Read moreBroad in scope and rich in detail, This Business of Television is an invaluable sourcebook for producers, writers, broadcasters, network executives, and other television professionals. The essential reference for anyone working in the television or video industries, it is a comprehensive guide to the inner workings of the business, examining how television programming is financed, produced, and distributed; how FCC regulations and federal law shape the form and content of broadcast, cable, and satellite television; and how producers, networks, cable companies, and local stations work together to create or acquire programming. This Business of Television includes 50 chapters and three useful appendices: legal documents and forms; concise boilerplate contract forms for the most common business transactions in television; and a list of useful industry contacts and addresses. The legal documents and the ready-to-use contract forms are included on an enclosed disc, so they can be easily accessed for home use. Part 1 covers distribution; Parts 2 and 3 explain FCC and federal regulations, as well as legal concepts such as copyright, the right of privacy, libel and slander, and the protection of society; Part 4 discusses program production and financing; Part 5 examines audience measurement and advertising; Part 6 explains contract basis, legal entities, and tax issues; and Part 7 offers an overview of the television industries in countries around the world. All of the chapters have been revised and completely updated in this second edition, in addition to brand new chapters on religious television, home shopping, satellite TV, and the every more important international marketplace. Read less
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No Dustjacket
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5
5
Customer Reviews
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Imagine the Future, Study the Past |
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Posted by Julia Bassett on 11/07/2000 |
This Business of Television is a landmark volume in our practice (micro-economic forecasting for the entertainment industry). Here are the top three reasons why. Reason # 3: it is incredible that guys of this stature would take the time to compile such an essential and complete perspective of the television business. Goodenough, a seasoned entertainment lawyer, law professor, and a scholar pioneering the study of law and evolutionary biology, brings the structure and rigor, while Blumenthal, a prolific TV, multimedia, and online entertainment producer and businessman brings the been-there-done-that street savvy. Reason # 2: it is, after all, the business that pays for the content (the subscriber, pay-per-view, advertising, syndication, and the latest, e-commerce revenue models) and the content that drives the migration to new technology (streaming media webcasting and video-on-demand, interactive TV, and wireless). The clear understanding of the financial systems supporting television and video entertainment offered by Oliver and Howard in this book facilitates the modeling of future monetary transactions. Reason # 1: video programming spread from broadcast to cable and then to satellite in one generation. The last decade found it spreading to the PC via CD-ROM, DVD, and broadband Internet. In the future it will be found on our cell phones, wristwatches, car seat backs, and refrigerators. There will be innovations in business arrangements along the way, but those who cannot converse in the language of economics will be doomed. The second edition proudly bears a jacket quote by Morty Morton, former producer of the Late Show with David Letterman, who remarked, "This Business of Television has gotten me through years of moderate success in the TV business. I'm now ready to burn the damn thing and open a restaurant."
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Imagine the Future, Study the Past |
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Posted by Julia Bassett on 11/03/2000 |
This Business of Television is a landmark volume in our practice (entertainment industry economic forecasting) for three reasons. Reason # 3: it is incredible that guys of this stature would take the time to compile such an essential and complete perspective of the television business. Goodenough, a seasoned entertainment lawyer, law professor, and a scholar pioneering the study of law and evolutionary biology, brings the structure and rigor, while Blumenthal, a prolific TV, multimedia, and online entertainment producer and businessman brings the been-there-done-that street savvy. Reason # 2: it is, after all, the business that pays for the content (the subscriber, pay-per-view, advertising, syndication, and the latest, e-commerce revenue models) and the content that drives the migration to new technology (streaming media webcasting and video-on-demand, interactive TV, and wireless). The clear understanding of the financial systems supporting television and video entertainment offered by Oliver and Howard in this book facilitates the modeling of future monetary transactions. Reason # 1: video programming spread from broadcast to cable and then to satellite in one generation. The last decade found it spreading to the PC via CD-ROM, DVD, and broadband Internet. In the future it will be found on our cell phones, wristwatches, car seat backs, and refrigerators. There will be innovations in business arrangements along the way, but those who cannot converse in the basic economics will be doomed. This segues into a jacket quote by Morty Morton, former producer of the Late Show with David Letterman, who remarked, "This Business of Television has gotten me through years of moderate success in the TV business. I'm now ready to burn the damn thing and open a restaurant."
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08/22/1999 |
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Our start-up entertainment company has used the first edition as our essential reference book. We have not found anything else like it. We are excited about ordering the second edition.
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08/16/1999 |
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The first edition was handy, detailed, and filled with suggestions on where to find further information. I'm glad the revised edition includes a disk. Highly recommended for anyone in the television, video, or CD-ROM production business. And not a bad price, considering the cost of other texts.
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Stolen 3 times... This book is hot!!! |
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Posted by Ronald R. Hebert on 04/04/2002 |
This book is so hot that it's been stolen from my office library 3 times. I'm on my 4th purchase of this book. I felt like I could have an intellegent conversation about any aspect of the television business after using this book. It is my main resource for getting quick answers that are easy to understand. This is required reading for those getting started and a great resource for those that have been in the industry a while. It also includes a computer disk containing forms such as U.S. Copyright registration and others found in the book that you can import to your word processor. Ron Hebert
Producer
2002 Emmy Awards - Pacific Southwest Chapter
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