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Mass Communication Theory An Introduction
Stock image - cover art may vary
Format: Paperback
ISBN: 0803977859
ISBN-13: 9780803977853
Publisher: SAGE Publications Ltd
Release Date: April, 1994
Length: 448 Pages
Weight: 1.63 pounds
Dimensions: 9.06 X 6.14 X 1.1 inches
Language: English
   
   

Mass Communication Theory An Introduction

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The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the...
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34.7

Customer Reviews

  A fine introduction to mass communication theory

As a professor of communication, I use this book as a text in my introductory course. While it lacks a little bit in giving details of individual theories, its broad coverage of the field is excellent. This is a good book for someone who wants to know what "mass communication" is all about, but you will need to read additional books or articles to get a full understanding of particular theories.
 
  A great book to understand Communication studies

An extense and complete review of over more than 60 years of Communication Studies is the result of an incredible job by Proffesor Denis McQuail, from the University of Amsterdam. Altough is not a chronological display of theories, is very easy to read. This third edition includes some of the more recent examples from the Cultural Studies, and that addition is thankful for everybody interested in the field this days. JUL.
 
  A great book to understand Communication studies

An extense and complete review of over more than 60 years of Communication Studies is the result of an incredible job by Proffesor Denis McQuail, from the University of Amsterdam. Altough is not a chronological display of theories, is very easy to read. This third edition includes some of the more recent examples from the Cultural Studies, and that addition is thankful for everybody interested in the field this days. JUL.