Sweet Success: How Nutrasweet Created a Billion Dollar Business
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Format: Hardcover
ISBN: 1556232683
ISBN-13: 9781556232688
Publisher: Irwin Professional Pub
Release Date: September, 1990
Length: 300 Pages
Weight: Unavailable
Dimensions: 9.2 X 6.3 X 1 inches
Language: English
   
   

Sweet Success: How Nutrasweet Created a Billion Dollar Business

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The untold story of the creation of Aspertame and The NutraSweet Corporation is one of the decade's most compelling business sagas. Using exclusive interviews and previously unpublished records, McCann reveals how a mature American corporation turned an accidental lab discovery into a billion dollar industry.
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