Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
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Format: Paperback
ISBN: 0534647189
ISBN-13: 9780534647186
Publisher: Wadsworth Publishing
Release Date: March, 2005
Length: 468 Pages
Weight: Unavailable
Dimensions: 9.29 X 7.4 X 0.87 inches
Language: English
   
   

Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you ge...
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  Helpful and useful.

Mainly focused on quantitative analysis, but portraits qualitative analysis as well. It might be used as a guide for any kind of research, not just mass media.
 
  The book looks good

Although it arrived almost two weeks late, I was happy to finally get a book that still looked new and it was used. In great condition from the cover to pages, and no highlighted markings in the text.