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The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

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ISBN: 0316346624
Release Date: January, 2002
Publisher: Back Bay Books
Format: Paperback

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Selling the Invisible: A Field Guide to Modern Marketing

By Harry Beckwith

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ISBN: 0446520942
Release Date: March, 1997
Publisher: Business Plus
Format: Hardcover

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Resonate: Present Visual Stories that Transform Audiences

By Nancy Duarte

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ISBN: 0470632011
Release Date: September, 2010
Publisher: Wiley
Format: Paperback

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Delivering Happiness: A Path to Profits, Passion, and Purpose

By Tony Hsieh

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ISBN: 0446563048
Release Date: June, 2010
Publisher: Business Plus
Format: Hardcover

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

By David Meerman Scott

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ISBN: 0470547812
Release Date: January, 2010
Publisher: Wiley
Format: Paperback

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Raving Fans: A Revolutionary Approach To Customer Service

By Ken Blanchard; Sheldon Bowles

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ISBN: 0688123163
Release Date: May, 1993
Publisher: William Morrow
Format: Hardcover

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MKTG 4 (with Marketing CourseMate with eBook Printed Access Card)

By Charles W. Lamb; Joseph F. Hair; Carl McDaniel

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ISBN: 0538468246
Release Date: February, 2010
Publisher: South-Western College Pub
Format: Paperback

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Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

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ISBN: 1885167601
Release Date: September, 2004
Publisher: Bard Press
Format: Hardcover

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

By W. Chan Kim; Renee Mauborgne

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ISBN: 1591396190
Release Date: February, 2005
Publisher: Harvard Business Press
Format: Hardcover

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Fish! A Remarkable Way to Boost Morale and Improve Results

By Stephen C. Lundin; Harry Paul; John Christensen

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ISBN: 0786866020
Release Date: March, 2000
Publisher: Hyperion
Format: Hardcover

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