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The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

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ISBN: 0316346624
Release Date: January, 2002
Publisher: Back Bay Books
Format: Paperback

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Selling the Invisible: A Field Guide to Modern Marketing

By Harry Beckwith

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ISBN: 0446520942
Release Date: March, 1997
Publisher: Business Plus
Format: Hardcover

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

By David Meerman Scott

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ISBN: 0470547812
Release Date: January, 2010
Publisher: Wiley
Format: Paperback

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Enchantment: The Art of Changing Hearts, Minds, and Actions

By Guy Kawasaki

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ISBN: 1591843790
Release Date: March, 2011
Publisher: Portfolio Hardcover
Format: Hardcover

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MKTG 4 (with Marketing CourseMate with eBook Printed Access Card)

By Charles W. Lamb; Joseph F. Hair; Carl McDaniel

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ISBN: 0538468246
Release Date: February, 2010
Publisher: South-Western College Pub
Format: Paperback

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Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

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ISBN: 1885167601
Release Date: September, 2004
Publisher: Bard Press
Format: Hardcover

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M: Marketing with Premium Content Access Card

By Dhruv Grewal; Michael Levy

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ISBN: 0077386434
Release Date: January, 2010
Publisher: McGraw-Hill/Irwin
Format: Paperback

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Socialnomics: How Social Media Transforms the Way We Live and Do Business

By Erik Qualman

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ISBN: 0470477237
Release Date: August, 2009
Publisher: Wiley
Format: Hardcover

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MKTG (with Marketing CourseMate with eBook Printed Access Card)

By Charles W. Lamb, Joe F. Hair, Carl McDaniel

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ISBN: 1111528098
Release Date: February, 2011
Publisher: South-Western College Pub
Format: Paperback

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

By Al Ries; Jack Trout

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ISBN: 0887306667
Release Date: January, 1900
Publisher: HarperBusiness
Format: Paperback

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