- The Experience Economy: Work Is Theater & Every Business a Stage
- Authenticity: What Consumers Really Want
- Infinite Possibility: Creating Customer Value on the Digital Frontier
- Mass Customization: The New Frontier in Business Competition
- Agile Product Devevelopment for Mass Customizatiom: How to Develop and Deliver Products for Mass Customization, Niche Markets, JIT, Build-To-Order and Flexible Manufacturing